Start your journey with KJ
Built with Intention
About Shaped by KJ
Hi, I’m Coach KJ — NASM-certified online coach, 2× Natural Pro Bikini Champion, and founder of Shaped by KJ. I help busy women and men, from gym beginners to corporate leaders, reclaim their strength, confidence, and control — in the gym, the boardroom, and every part of life. 17+ years in corporate, faith at the center, everything built with intention. 🤎
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Discipline over motivation. Consistency over perfection. Choose where you start.
StrongHER & StrongHIM
Where you set the foundation. StrongHER (for women) and StrongHIM (for men) are my signature 12-week strength programs — coached through the app, on your own schedule. Progressive training, built-in habits, and athlete-level structure made sustainable for real life.
For anyone ready to start with real structure and train on their own time — brand new to lifting or returning strong. You bring the consistency; I’ve built the plan.
Your 12-Week Foundation
1:1 Coaching
The done-with-me path. Where the programs give you my proven structure, 1:1 is a plan built entirely around you — your body, your goals, your life — with me in your corner every week. As a NASM-certified coach and 2× Natural Pro Bikini Champion, I don’t hand you a template. I build it, adjust as your body responds, and hold you to the standard until the results are yours.
For women building a sustainable transformation, competitors prepping from base to stage, or executives who want elite results without managing the logistics. Fully custom, fully accountable.
Level Up — Built Around You
From the Inside Out
Functional Wellness
Strength is built on the outside. This is where you look inward. Functional Wellness gives you access to comprehensive lab testing — physician-authorized, collected at home or at a local draw site — so you can understand what’s happening beneath the surface instead of guessing at it.
Start with a short assessment. It points you toward the panel that fits what you’re actually trying to understand, and your results arrive in a secure dashboard with plain-language context for every marker.
Shaped by KJ does not provide medical advice and does not guarantee specific outcomes.
What Clients are Saying
🏆 From Burned Out to Balanced & Strong
“Working with KJ has been life-changing.”
Over five months, she lost nearly 25 pounds, dropped 5% body fat, built lean muscle, and — more importantly — built habits that fit her real life.
With structured programming, weekly check-ins, form reviews, and consistent accountability, she learned how to train and eat with intention instead of reacting emotionally or guessing.
Result: Sustainable fat loss, strength gains, confidence restored — and a system she can maintain for life.
— Client
👩💼 Corporate Executive to Confident Leader
“I learned how sleep, stress, and nutrition actually work together.”
Six months postpartum, balancing an executive role and motherhood, she felt depleted and disconnected from herself.
Through intentional planning, strategic training phases, and lifestyle alignment, she lost over 20 pounds in two months — without extremes.
Result: Strength regained. Energy restored. Confidence elevated — in the gym and in the boardroom.
— Client
💪 Gym Intimidation to Gym Ownership
“I finally feel like I belong here.”
Starting as a beginner unsure how to use weights, she entered group coaching needing structure and guidance.
Through phased progression, habit coaching, and consistent support, she learned how to train with purpose — not fear.
Result: Visible muscle tone, measurable strength increases, and a woman who now walks into the gym with certainty.
-Client